Syracuse University

TBWA\ RAAD welcomes PR and advertising students to one of the world’s most diverse working environments

TBWA\RAAD, a leading advertising agency network in the Middle East and North Africa region, has welcomed two Newhouse students to the heart of the Middle East. The Newhouse TBWA\RAAD internship program, now in its fourth year, provides a six-week working experience in one of the world's most dynamic and fast-developing cities. This year's interns, chosen from more than 40 applicants, are Raisa Ver, a graduate student in advertising, and Candace Pugh, an undergraduate in public relations. Both describe the experience as tremendously valuable. 

"TBWA is a very diverse environment," says Ver. "You can sometimes forget you're in Dubai as you work with people from many different backgrounds and countries. It's great to be able to apply what you've learned in class and see it actually happening in the workplace. While the internship is out of the U.S., I get to see that the core of an agency is the same around the world: generating great ideas, producing great executions and maintaining great client-agency relationships." 

Pugh added, "This place is nothing short of amazing. The work experience has been fast-paced and exciting. I've worked on account management tasks for Google, CNN, Philips and Nissan/Infiniti. I'm also working on a blog post for the SU Middle East web page."

Kevin O’Neill, Newhouse advertising professor of practice and director of the internship program, believes it's a priceless opportunity for Newhouse students. "Dubai might be the most diverse city on earth, “ he shares. “The opportunity to work there with the region's leading advertising practitioners will be a career-changing experience for our students. Newhouse is deeply grateful to the Raads for their continuing generosity."

Reda Raad, COO TBWA\RAAD says, “For us, the internship program is a two-way learning experience. Interns bring an invaluable energy and fresh ideas to our team and we give them the opportunity to apply what they have learned in class to real workplace situations.”