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Public Relations B.S.

Learn to use strategic communications to promote the image and mission of an organization or business.
A woman leads four fellow students on a discussion for an assignment
Public relations program students collaborate during class.

About this Program

  • Learn the fundamentals of good communication—writing, graphic design, interactive communication and oral presentation.
  • Take part in the many facets of producing campaign materials, brochures, newsletters and press releases, and then take on event planning and news conferences as you build a foundation for your chosen career.
  • Learn from faculty with both practical and academic experience who know what it’s like to manage a corporate crisis, create a nonprofit campaign and build bridges between governments and citizens.
  • Immerse yourself during your senior year in top-level PR operations in New York City during a faculty-sponsored visit.
  • Meet with major industry players for advice and insight on portfolio building and employment opportunities.
  • Join Hill Communications—Syracuse University’s student-run PR firm that is affiliated with the Public Relations Student Society of America—and provides communications services for a diverse group of clients.
  • Participate in one or many of the 18 student-run campus publications and collaborate with students from other majors as you complete projects for public relations and advertising campaigns.
  • Explore careers as a public relations manager/director, director of corporate communications, event planner, director of community relations, account coordinator/executive/manager, and marketing communications manager.
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Program Information

Degree Type

Major

Outcome

B.S.

Modality

In-person

College or School

Career Path

Related Pages

Entrance of Newhouse three with red flowers in the foreground

S.I. Newhouse School of Public Communications

The Newhouse School is more than just the nation’s leading communications school. It's where passionate young minds go to discover what they can become—communicators, storytellers, leaders and innovators.
Explore the School

Curriculum

In the Newhouse School’s public relations program, you will build strong writing and presentation skills and learn the principles and processes behind effective communications management. By the time you graduate, you’ll be equipped with the technical and management skills you need to break into the PR field and advance in the professional arena. Take courses like Advertising and Public Relations Law, Ethics of Advocacy, Public Relations Campaign Planning and Execution, Public Relations Principles and Concepts, Public Relations Research, and Writing for News and Public Relations in a Digital Age.

Extracurricular Opportunities

Club

Hill Communications

Hill Communications is a boutique, student-run public relations firm specializing in creating high-quality work through high-quality commitment. It is affiliated with the Public Relations Student Society of America (PRSSA) as a part of the William P. Ehling chapter. 

Related Programs

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    Newhouse has one of the top advertising and digital branding programs in the country, helping students to become “big thinkers” and future leaders in the industry.

  • Communication and Rhetorical Studies B.S.

    In the communication and rhetorical studies (CRS) program, you’ll build the skills you need to become a competitive and versatile professional in diverse and evolving industries.

  • Marketing Management B.S.

    The marketing management program prepares students to successfully face challenges in today’s diverse and dynamic marketplace.

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Public Relations B.S.
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